EcoTech Marine & AquaIllumination - Merger

jrpark22000

Premium member
http://ecotechmarine.com/merger/
http://ecotechmarine.com/news/ecotech-marine-aqua-illumination-ai-announce-merger/

Today is an exciting day for EcoTech Marine, as we announce our merger with AquaIllumination (C2 Development, Inc.) Even more meaningful is what this news means for you, our customers, the most important part of our business. Our partnership with AquaIllumination will provide endless opportunities for development and innovation beyond what we already provide, while staying true to you, our partners from the beginning.

Since our start more than a decade ago, we’ve valued our customers’ support above all else. We intend to remain true to that ideal, as does AquaIllumination. Each brand will remain a separate entity and continue to manufacture distinct product lines, but the shared ownership will allow each of us to improve and grow.

We share many core values with AquaIllumination, including a customer-focused business model, highly advanced technology and a commitment to American manufacturing. Because of our similar interests, this partnership will create economies of scale in production and greater efficiencies in all business areas. These advancements are intended to serve you, as our combined software and engineering teams will be able to develop more innovative products to fill and exceed every one of your needs. Customers will be the most significant beneficiaries of this merger, as you will receive even better, ever-improving products from the same brands you know and trust.

We’re thrilled to be partnering with AquaIllumination and we look forward to leveraging this new connection while we remain devoted to you, our loyal customers.

From the founders of EcoTech Marine
Tim Marks, Patrick Clasen, Justin Lawyer

For more information read the merger press release.


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FAQs
Is either brand being dissolved?
No, both brands will remain independent. This exciting merger is designed to capitalize on the operational and infrastructure advantages that result from the merger of two US based manufacturers. Product lines and branding will remain separate and occur at the separate Iowa and Pennsylvania facilities.

Will EcoTech products be sold under the AI brand or vice versa?
No, the brands and products will remain independent.

Will I still be able to buy EcoTech and AI products from my favorite store?
Yes, there will be no changes to retail availability. AI products will remain distributed by AI and EcoTech products will be distributed by EcoTech.

Will there be any changes to EcoTech or AI prices?
No. Prices will not be impacted.

Who do I contact for customer support?
EcoTech and AI customer support channels will remain exactly as they are currently. There will be no change to the support numbers, emails, or location.

Are there any changes to my warranty?
Warranty support, warranty conditions and product support will remain unchanged.

Are any products being discontinued?
No products are being discontinued.

Will EcoTech and AI products and technology be compatible in the future?
Currently there are no plans to make the two brands compatible.
 
Well that is huge buy in the LED lighting world. Hopefully all that they say is true and it will benefit the consumer, but I have my doubts on that one. Thankfully other start up companies are catching up to them and at significantly lower prices so that everyone can enjoy the best equipment for their tanks. This will be interesting to follow.
 
Can't beat them=buy them. Jewel wanted a bigger market share so they bought Dominicks. Maybe I'm wrong. Either way I was looking at two new Ecotechs---Gen 3's---do they do group buys ?
 
Can't beat them=buy them. Jewel wanted a bigger market share so they bought Dominicks. Maybe I'm wrong. Either way I was looking at two new Ecotechs---Gen 3's---do they do group buys ?

It would have been funny if the starting line from EcoTech was "Today is an exciting day for EcoTech Marine, as we announce our victory over AquaIllumination (C2 Development, Inc.)"

OH...hopefully it is for the best for us consumers.
 
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