Its not about location, its about volume. Obviously a small one-man-show cant touch the high volume discounts of a big warehouse place like MCF. True, he is not a MCF, but he is doing a great job with what he has going on there, and really his prices are pretty good for a small retail store, there are plenty out there charging WAY more than he is.
And it's one of a kind. I thought he wasn't even for sale. .
A breeder got like 6 from a spawn heres the picture of the group. http://reefbuilders.com/2011/04/01/lightning-maroon-clownfish/
So you didnt read the whole article and see its an April fools joke written by the guy who owns the fish in your avatar.