Free $$$!

That's very weird, Yelp literally wouldn't take money from my friend's business to put up their good reviews out of the hidden review section. Interesting stuff.

From Collegecarschicago.com

Please click "Filtered Reviews" above this link to read more reviews, all our reviews that you are going to read are 100% real and we ask any future customer to challenge us to confirm the customer with the vehicle they bought, Thank You. Yelp.com filters all our positive reviews because we continue to decline paying $399.00 a month for them to post our positive reviews up (Yes we are not joking). Do research on how Yelp.com uses moderate reviews to get businesses such as our company to sign up with them. We encourage all customers to do further research on our companies rating and visit BBB.org, DealerRater.com, Google.com and Yahoo.com We appreciate all customers for taking that into consideration.
 
I don't know, I just find it hard to believe based on my own Yelp experience with my reviews being filtered and then unfiltered as I became more active on the site. Could be totally true but I always like to hear real proof and not conjecture about things like this.

The collegecars yelp page is a little more interesting because some of the filtered reviews are from people with decent review counts and activity, but again, the vast majority are 1 review/0 friend users.

I guess it is what it is.
 
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2 of the unhidden, 1 star reviews, are 0 friends with 1 post. Keep in mind, I've never used yelp once, but I would never leave an innacurate review. Also, take into consideration, although the hidden ratings are 100% authentic, they were likely asked to post their experience, which explains the reason for having 1 review, and never coming back I don't see the harm in that. Most companies prompt customer service feedback surveys, and having them on a public venue is much more credible than html scripted testimonials on the reviewees website. I know I wouldn't go out of my way to sign up and create a rating, unless my mind was blown. Yelp definitely puts companies in an arm bar, but luckily, those informed of that, can just check the hidden views and moderate on their own.
 
Yeah, and the hidden reviews are all 1 star. I said they put your best ratings forward, if those best are subpar, it is what it is. Now, factor all those 1 star reviews in.

Actually if you take the average of the 47 filtered reviews (2.85) and the average of the 10 non-filtered reviews (2.45) the companies overall rating would be higher with the filtered reviews incorporated (2.77) so the theory of putting the highest ratings forward doesn't apply there.
 
2 of the unhidden, 1 star reviews, are 0 friends with 1 post. Keep in mind, I've never used yelp once, but I would never leave an innacurate review. Also, take into consideration, although the hidden ratings are 100% authentic, they were likely asked to post their experience, which explains the reason for having 1 review, and never coming back I don't see the harm in that. Most companies prompt customer service feedback surveys, and having them on a public venue is much more credible than html scripted testimonials on the reviewees website. I know I wouldn't go out of my way to sign up and create a rating, unless my mind was blown. Yelp definitely puts companies in an arm bar, but luckily, those informed of that, can just check the hidden views and moderate on their own.

I definitely agree with this post as far as the people being asked to review part. It's huge in every industry and I agree there is nothing wrong with it. As long as the business owners aren't writing reviews of their own company based on totally false information I don't think any of the reviews should be filtered. I personally believe the real purpose is to eliminate outliers (5 or 1 star reviews when a company average is 3) which is a pretty common practice in statistics.
 
I had to post one from my computer for a customer of mine who didn't have one. She's 98 years old. She told me what to write while I was on the phone with her & I took a pic of her cat after it was groomed. It's funny that one made it on the front page.
 
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