Shouldn't have to seed it Bill, if the screen was roughed up with a good rough sandpaper GHA and Turf Algae should seed itself relatively quickly. Also, if you can, run lighting on both sides of the screen. I run CREE XT-E 2xRB, 2xCW, 2xR on my fuge and it grows chaeto like crazy, I've been considering adapting it to use in an ATS but not sure I can handle the trickle noise in my open sump.
so it sounds like red is efficient for an ats since you said shallow algae such as turf does best in the red range. I'm not up on my algaes but i assume that turf is the green hair algae grown in an ats.