I understand the need to have residual income to maintain a website, though the current ad placement is quite noticeable and obnoxious. I, like others, have learned to tune out ads on the internet but I feel there should be a balance between income and end-user experience.
Perhaps it's possible to make all parties happy. Could the ads be placed on the bottom or side of the screen? Is it possible for paid members to not have to see the ads? That benefit alone would generate more subscribed members (including myself!).
My $0.02,
Russ