Midwest Coral Farms shutting down.

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You're right Geno, it wasn't handled right. But given the situation I'm willing to put it behind me.

Thanks to all of you who were so supportive with the situation. It's times like these I'm happy to be a part of such a great community.
 
:-( I never got To visit this place this sucks I hope I can maybe make it out on Friday or maybe Saturday. And it all did seem kinda sketchy what they did with the employees but hope everything gets worked out.


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All I want to say is thank you Blake for helping me with my corals during my move. You were great to deal with and I am sad to see this turn out like this. Wish you the best in whatever you decide to do. Good luck !!! :shakehands:
 
I hope for the best for the MCF owner with health problems. Must be really serious to just shut down operation like that. It's not Sarah is it? She's always been nice when I go there.
 
Thanks Mark, I really do appreciate it.

Nino, it is not Sara but rather someone very close to the company that you all aren't familiar with. It's not my place to say but rest assured that it is serious enough to warrant the closing of the store in this fashion.
 
chaos leads to chaos and in the context of good intentions all hell can get unleashed...absolutely communications got screwed up and then to have those miscues become public creates its own spin..a painful decision becomes more painful. mcf cares for its customers as part of its mission and also, even more importantly, mcf cares about its employees. you have to own a business to understand many of the dynamics that go into the special relationships that business owners such as mcf's owners cultivated with their employees as well as their customers..most of whom were treated like family...the company isnt closing to punish its customers..its not closing because it has some business plan to suck the hobbyists dry and then build a new entity that excludes the very people who made them .. the company has horror stories from its early years of development that really no one knows about..and in the end overcame all of that..its so amazing that in the blog world so much venom can be spilled and yet many compliments can be shared as well..death by blog is quite the new experience for a non-blogger...suffice it to say, the blog rendition of mcf's mis-cues was not its best moment..too bad it reached the blogs before it got its chance to correct the miscues that occurred... im guessing that in private the healing will occur and blake and reed will remain a part of the family regardless of what appeared here..as for the sadness of the closing of mcf..so hard to imagine a company in this economy that was climbing the mountain and getting close to the top have to end that journey..but circumstances sometimes dictate..a good guess is that this is one of those circumstances..ill venture a guess blake and reed will be at mcf as it closes and likely be around after that as well..ill read the blogs to see if that prediction is right....all of these blogs are heartfelt in some ways... a bit disappointing in the few that are totally wrong..and to say the least for a novice blogger quite painful at times to see people making things up as they go without any truth whatsoever to the facts..but alas, im a novice and barred from blogging after this response...no one knows what the future holds..word is that blake is studying to be a marine biologist in college and one of the mcf owners is his mentor...blake did get a nasty lesson in communication but in the world of business sometimes the stuff hits the fan and if you dont duck youre going to get a bit dirty..makes everyone better when mistakes become lessons and mistakes get corrected....as for too little too late..the people of mcf are special people who care about their customers, their employees, the livestock and the living material that they cared for and prepared for the market with the utmost of concerns ..these are people who actually care about people..its not always about money..for mcf and its owners its more about integrity and doing the right thing..if anyone on this blog can stand up and say they never handled a touchy situation badly, then I salute them..as for mcf, maybe we will see each other there through the week ending, along with blake and reed and all the owners to share the new beginnings that this ending ushers in.
 
coralking said:
chaos leads to chaos and in the context of good intentions all hell can get unleashed...absolutely communications got screwed up and then to have those miscues become public creates its own spin..a painful decision becomes more painful. mcf cares for its customers as part of its mission and also, even more importantly, mcf cares about its employees. you have to own a business to understand many of the dynamics that go into the special relationships that business owners such as mcf's owners cultivated with their employees as well as their customers..most of whom were treated like family...the company isnt closing to punish its customers..its not closing because it has some business plan to suck the hobbyists dry and then build a new entity that excludes the very people who made them .. the company has horror stories from its early years of development that really no one knows about..and in the end overcame all of that..its so amazing that in the blog world so much venom can be spilled and yet many compliments can be shared as well..death by blog is quite the new experience for a non-blogger...suffice it to say, the blog rendition of mcf's mis-cues was not its best moment..too bad it reached the blogs before it got its chance to correct the miscues that occurred... im guessing that in private the healing will occur and blake and reed will remain a part of the family regardless of what appeared here..as for the sadness of the closing of mcf..so hard to imagine a company in this economy that was climbing the mountain and getting close to the top have to end that journey..but circumstances sometimes dictate..a good guess is that this is one of those circumstances..ill venture a guess blake and reed will be at mcf as it closes and likely be around after that as well..ill read the blogs to see if that prediction is right....all of these blogs are heartfelt in some ways... a bit disappointing in the few that are totally wrong..and to say the least for a novice blogger quite painful at times to see people making things up as they go without any truth whatsoever to the facts..but alas, im a novice and barred from blogging after this response...no one knows what the future holds..word is that blake is studying to be a marine biologist in college and one of the mcf owners is his mentor...blake did get a nasty lesson in communication but in the world of business sometimes the stuff hits the fan and if you dont duck youre going to get a bit dirty..makes everyone better when mistakes become lessons and mistakes get corrected....as for too little too late..the people of mcf are special people who care about their customers, their employees, the livestock and the living material that they cared for and prepared for the market with the utmost of concerns ..these are people who actually care about people..its not always about money..for mcf and its owners its more about integrity and doing the right thing..if anyone on this blog can stand up and say they never handled a touchy situation badly, then I salute them..as for mcf, maybe we will see each other there through the week ending, along with blake and reed and all the owners to share the new beginnings that this ending ushers in.
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Wow, that's a long one CoralKing. I Hope for the best for the sick owner, now that things are clarified.
I hope they will let us tour the propagation facility next door this thursday. I've been in there and it's pretty cool.
 
Thanks you, Blake and Reed you guys have allways been there. I allways got excited on my drive out to midwest coral farm thinking what new i might see and buy, And the help you gave me with some of my problems, It will be a sad ride out thursday to say goodby to all of you. Good luck on any new adventures where ever they bring you. Thanks
 
MCF was always a nice place to visit and shop in awe. However, my hour long drives were always far and few between. As they move on, who do you carry on with? For South Chicagoland, I like Aquatica in Tinley Park, Reefwise in Lisle, and Reef City in Frankfort.


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Well, I am glad the air was cleared. It is too bad about the owner with the health problems and we all wish him well. Any speculation, including my own, could have been avoided if there was greater transparency in the original communication. It could have been as simple as, "Due to an unforseen and urgent family issue within the ownership group, MCF has decided to close the retail business". We're all reasonable people and would have been disappointed but not upset. But, I guess not everyone has PR or business communication training ;)

We'll miss you MCF!
 
I'll be there on Thursday to pick up my Flame Angel that is on hold. Please don't sell it before I get there :)

As far as I'm concerned my memories of MCF will always be fond ones. Best wishes as you move your business forward !

P.S. Anyone know of a LFS (that is a CR sponsor) who has enough real estate to host our Holiday Party ?!?!!?!
 
Bryan, I can appreciate your confusion and can agree that it should have been more transparent. It is what it is and at least it did come out instead of remaining a mystery.

See you Thursday Eric, and BTW we do still have the butterfly! I found it after you called but didn't have a chance to get back to you. See you soon :) Thanks for the well wishes.
 
EricTheRed said:
I'll be there on Thursday to pick up my Flame Angel that is on hold. Please don't sell it before I get there :)

As far as I'm concerned my memories of MCF will always be fond ones. Best wishes as you move your business forward !

P.S. Anyone know of a LFS (that is a CR sponsor) who has enough real estate to host our Holiday Party ?!?!!?!
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Poi's....................but parking is a B... ;)
 
Lol, you guys are hilarious! :) Maybe Windy City Reefs could sponsor something..... :gears turning:

Blake & Team, I'm going to come up Thursday too for all my hugs and kisses :)
 
BlakeT said:
Bryan, I can appreciate your confusion and can agree that it should have been more transparent. It is what it is and at least it did come out instead of remaining a mystery.

See you Thursday Eric, and BTW we do still have the butterfly! I found it after you called but didn't have a chance to get back to you. See you soon :) Thanks for the well wishes.
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Awesome !!!!! I must have that butterfly. I should be there no later than early afternoon so please hold my Flame and the Pearlscale :)

See you then!
 
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